EXPORT SEO Services

As you can guess, international SEO doesn’t happen overnight. To succeed and reach high positions in search results, you need the right strategy, approach, research, and activities.

What are we going to focus on within international SEO service?

Choosing Your Target Group

Our first step is to help identify your target group. This can be done by analyzing your current and potential customer base. What groups of users do you want to reach? How old are they? Where do they live? How do they shop? What affects their decision-making?

Answering these questions will give us an idea of your target audience and will be the cornerstone for devising your international SEO strategy.

To choose your target group, we will use tools like Google Analytics. It’s a valuable source of information about people visiting your website.

Researching Market

What search engines and devices do people in your target country use? What are their browsing preferences? What do they pay attention to?

There is no worse mistake than assuming in advance that solutions that work in your market will also work abroad. If we want to reach your target audience and inspire their trust, we need to know as much as we can about them and adjust the strategy accordingly.

That’s why choosing Digital International Intermesh’s international SEO services are a great choice – we have a great deal of experience in many different markets all around the world.

Analyzing Your Competition

Competitor analysis is an important part of every SEO strategy. Apart from helping you compete with the greatest tycoons in the market, conducting proper research will allow us to discover certain trends and solutions that work best in your industry.

What do we mean by that? There are no 100% accurate universal SEO rules. If you’ve been learning about SEO for more than five minutes you certainly know that solutions working in one field can cause visibility drops in the other. For this reason, it’s so crucial to test various options and monitor what your market rivals do. Especially those ranking high in the search results.

Thanks to it, we can track their footsteps and create even better content that will help your website rank even higher and give you a competitive advantage.

Choosing Appropriate Keywords

Every market you want to enter requires a separate keyword analysis. If you think that’s enough to translate keywords into multiple languages, there is nothing further from the truth.

Users in different countries search for the same objects in different ways. Moreover, things popular in one country may be completely irrelevant in the other. For this reason, the right knowledge of the target market is a must-have when talking about international SEO.

Need an example? Just think about searching for service providers.

When looking for a restaurant, users in the USA will google phrases like “restaurant near me”. On the other hand, in Poland, we use location-specific queries like “restaurant Krakow”. There are lots of similar discrepancies. That’s why proper market research is the cornerstone of our global SEO services.

Deciding Between Language and Country Targeting

Do you want to target an audience speaking a given language or living in a given country? Although it can seem trivial at first, it’s a very important decision that will have an impact on the entire strategy.

No international SEO services will be effective without deciding between language and country targeting. It’s probably one of the most essential things to do when you’re expanding your business internationally.

If you’re targeting customers in a specific country, you must localize your content. Otherwise, potential customers might be turned off and could end up going to one of your competitors.

Any business that wants to succeed in the international market needs to target all content to a specific audience. Therefore, the content has to be created in a local language and adjusted to the specific culture and expectations of the target audience. If you don’t know much about your targeted audience country, this could be a really difficult task.

Luckily, we include all of the mentioned elements in our international SEO services, so there’s no need to worry about it. Our experience allows us to create content tailored to specific markets, countries, and languages.

Choosing Between Domain, Subdomain, and Catalog

There are three main options that we can choose from when expanding your website internationally:

• Domain
• Subdomain
• Catalog

The domain type is the most common. It requires creating a new domain name for each country that you want us to target. For example, if you want to target the United Kingdom, we would create a new domain name like www.example.co.uk.

The subdomain type is a bit more complicated. With this type, we would create a new subdomain for each country that you want to target. For example, if you want to target the United Kingdom, we would create a new subdomain like uk.example.com.

The catalog type is the most complicated and it’s not recommended for most businesses. With this type, we would create a new catalog for each country that you want to target. For example, if you want to target the United Kingdom, you would create a new catalog like www.example.co.uk/catalog.

Don’t worry, we will choose the best option for your business and adjust it to the language and country code of the market you intend to explore. For example, if we’re targeting the United Kingdom, we would use the country code “gb” and the language code “en-gb”.

By using the correct language and country codes, we’re telling Google which country we’re targeting and which language the content is written in.

This is important because Google will then show the content to users who are searching in that language and are located in that country. Without it, your content might not be shown to your target audience.

Choosing the Right CMS for Your Website

A CMS is a software that helps create, edit, and publish your content.

There are many different CMSes to choose from and it can be overwhelming to try to figure out which one is the best for your needs. Some of the most popular options include:

• WordPress
• Shopify
• Magento

If you’re not sure which CMS is right for you, we will recommend the one that will fit your business best.

Taking Care of URL Structure

The URL structure is the way that your website’s pages are organized.

For example, if you have a page about “International SEO”, the URL might look like this:

www.example.com/international-seo/

URLs are important for both Google and users. They should be informative so that when looking at the address, people will know what to expect from a given page.

We will make sure your URL structure is transparent and user-friendly. It will have a positive impact on your website’s visibility, trustworthiness, and position in the search results.

After all, users are becoming increasingly aware of the potential threats. Consequently, they rarely click URLs that look suspicious. 

Using Hreflangs

Hreflangs are HTML tags that tell search engines what language a page is written in. They are a part of our international SEO services because they help search engines understand which language a page is targeted at. Moreover, they help to ensure that the correct version of a page is displayed to users in different countries.

Hreflangs are especially important for pages that are available in multiple languages, or that have content that is targeted at users in specific countries.

It’s important to note that hreflangs should only be used for pages that are available in multiple languages. If a page is only available in one language, there’s no need to use the tags.

Creating an International Sitemap

An international sitemap includes links to pages on your website that are specifically targeted at users in different countries.

It’s particularly important in international SEO services because it allows search engines to better understand your website’s content and how it’s relevant to users in different countries.

Taking Care of Geo-Targeting

Geo-targeting makes it possible to display search results related to the location of the user. For example, if a person in a particular city type “good restaurant” into Google, they’ll receive search results tailored to the location.

Thanks to it, we can reach potential customers in the location that’s of interest to you. Geo-targeting is particularly helpful in highly competitive industries, where it could be hard to make your way to the top search results otherwise.

Implementing geo-targeting allows us to reach a narrow group of people who are potentially interested in your product or service and are very likely to finalize transactions.

Preparing Website Content Tailored to Your Target Market

We want to inspire trust in your target audience and compete with local companies. One of the best ways to do this is by creating valuable content that positions you as an expert in the field. Your offer, blog posts, and descriptions should be of the same or even better quality than the pieces written by your competitors.

Does it mean we need to know the target language? Of course not! But it means that instead of relying on Google Translate, we cooperate with native speakers and create new content that will be better suited for a specific location.

Creating content tailored to the specific market is an important element of our global SEO services. This way, we will help you reach the target audience and avoid potential misunderstandings resulting from cultural differences or translation mistakes.

Helping You Become More User-Friendly – Tailoring Payment & Delivery Options

Users are willing to pay more and more for comfort. Therefore, offering the lowest prices isn’t enough to dominate the market anymore. What matters nowadays is quality, comfort, customer service, and a customer-centric approach.

Part of our international SEO services is tailoring your entire offering to the requirements and expectations of potential customers. 

This also applies to payment and delivery options. We will make sure you don’t stay behind your competitors and allow users to complete transactions easily and conveniently.

Making Your Shop Trustworthy

Have you ever heard about the SSL certificate? It’s a digital certificate used to authenticate and encrypt information sent between a website and a user’s browser. The SSL certificate ensures that files and data cannot be modified by third parties when being transferred to the website. It’s especially important for online stores and all sites with contact forms.

Nowadays is a must-have element, a browser might even warn users from entering your website if it’s not secured. In addition to instilling trust in users, SSL is an important ranking factor and has an impact on your website’s position.

Link Building

Link building is a must-have regardless of the market you operate in. Obtaining quality backlinks from domains with high parameters shows Google that your page is a noteworthy source of information and should be displayed high in the search results.

When building backlinks to your site, we will choose websites with the same language version (for example for Germany it would be .de). We will make sure they’re related to your industry and will have a positive impact on your website.

Analyzing the Effects and Adjusting Strategy if Needed

There is no successful international SEO strategy without watching the results. SEO is an ongoing process that requires a lot of energy, time, and resources.

As we mentioned, solutions that work in one industry or on one site may not produce the same results elsewhere. That’s why a customized approach to a project and the right expertise are so important in international SEO services.

We will keep our finger on the pulse, monitor the effects of SEO strategy and make changes as needed. This will increase your chances of conquering the international market.