INSTAGRAM CAMPAIGNING
An Insta Worthy Social Platform
There are tons of benefits that come with leveraging the power of social media, especially when it comes to Instagram. With this singular platform, you can increase your brand’s visibility and exposure. With experts on your side, your brand can see impressive results from Instagram ads, stories and other social marketing tactics.
As the second-largest social media platform, Instagram is quickly gaining on its parent company, Facebook. Its popularity is due to its intuitive mobile user experience and engaged communities.
With the support of a dedicated social media strategist, your brand can extend the reach and visibility of its visual content.
What is Instagram Marketing?
Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services and build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content. Although most consumers have Instagram, using it as a marketing tool is vastly different than just posting a picture of your puppy.
You may be wondering if paying an agency to strategically position your brand on the platform is worth it. Because there are so many intricate features and possibilities, and stiff competition, using a professional Instagram marketing service is well worth the investment.
In fact, 49% of marketers rate visual marketing as very important to their marketing strategy
The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of social media marketing, it always pays to build a sense of community.
Why is Instagram Important to Marketers?
Instagram is one of the most popular social media platforms, but it’s not just the size of the platform’s user base that makes it appealing to marketers. Compared with Facebook and Twitter, more Instagram users follow and interact with brands regularly.
9 out of 10 Instagram users follow a business. They’re responsible for over 200 million visits to business profiles every day.
Plus, these users tend to be in a prime demographic for most companies. Nearly 31% of adults aged 25-34 use Instagram.
Brands on Instagram have many opportunities to make meaningful connections with potential customers in a manner that is familiar and authentic. That means the quality of your Instagram content matters a lot. Users can easily spot Instagram photos and videos that seem to pander or be forced.
54% of people say they made a purchase either in the moment or after seeing a product or service advertised on Instagram. With support from an expert social media strategist, your brand can reach millions of potential customers who are ready to buy. Attractive, engaging Insta-worthy content ensures they continue to connect with your messaging again and again.
HOW IT WORK
Profile Optimization:
A complete profile helps you to earn the trust of your Instagram followers. That includes a branded profile image, a descriptive bio, engaging Instagram story highlights and a link to your website.
Follower Tactics:
The Instagram growth of your account often depends on its relationships with others. Following, liking and commenting on posts from other accounts is essential. In addition, sharing user-generated content can boost engagement with potential customers.
Keyword Research:
This is another place where professional help comes in handy. Our team knows the right Instagram hashtags that will attract new followers and potential customers to your account with highly specialized Instagram advertising. Using the right keywords and phrases is essential to optimizing your Instagram presence.
A Regular Posting Schedule:
It’s important to post with regularity so that your brand stays relevant.
Story Integration:
Instagram stories appear at the top of a user’s feed. They’re available for 24 hours before they disappear, making them perfect for sharing timely content and limited-time promotions.
Advertisements
In addition to building your Instagram following organically, paid Instagram ads can extend your reach to followers you haven’t interacted with yet. Brafton’s Instagram marketing services can help your brand create a plan to make your money work for you.